Tech companies are helping Hollywood develop shows and films with a more analytics-driven process than “throw spaghetti against the wall and see what sticks.” The WSJ recently broke down the how and why.
Audience: Entertainment companies are using new real-time feedback tools and anti-piracy watermarking technology so focus groups can stream from their homes. This also lets studios show pilots to a larger sample size.
Thanks to mountains of audience data, it’s easier to target shows. No need to boil the ocean with a big-budget production if you can make something affordable and popular with a niche audience. Or...you can just make Tiger King.
Production: Directors and cinematographers are tapping virtual graphics engines, like Unreal Engine from Fortnite parent Epic Games. Unreal Engine 5 is coming later this year...and it supports some stunning graphics.
Zoom out: Netflix leads the way in this space. It recently named its content chief as co-CEO and plans to spend over $17 billion on original content this year. Data fuels Netflix's recommendation algorithm, gets shows in front of the right eyeballs, and helps determine what’s made in the first place.
"Hollywood" - Google News
July 20, 2020 at 08:55PM
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Hollywood Is Beefing Up Tech Tools for Audience Development and Production - Morning Brew
"Hollywood" - Google News
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