New York Nico is expanding to Hollywood.
United Talent Agency has signed filmmaker Nicolas Heller, who scours the five boroughs in search of offbeat NYC characters to profile on his popular Instagram feed.
Heller’s account has 895,000 followers and most recently featured a guest appearance by Post Malone.
A new short film by Heller, “Out of Order,” will make its world premiere at the 2022 Tribeca Film Festival next month.
A true New York tale, the fest describes the film’s plot as: “On his way to a big date, an affable 30-year-old man’s digestive system turns on him as he races to find an ever-elusive bathroom on the streets of New York City.”
Before the screening, there will also be a talent show featuring New York Nico regulars.
Heller previously collaborated with the MTA to get celebs — including Jerry Seinfeld, Whoopi Goldberg and Ilana Glazer — to voice subway announcements to bring riders back to mass transit amid the COVID-19 pandemic.
UTA will now aim to expand Heller’s work “across TV, film and digital platforms,” we hear.
Via his production company, Heller Films, Heller has already directed a series of shorts and documentaries as well as spots for brands including Google, Nike, Mastercard and Jägermeister, among others.
During the pandemic, Heller launched a competition to find the city’s best New York accent.
“I figured it would help lift spirits and keep that New York pride alive,” he told The Post at the time.
When Alec Baldwin submitted an entry, the search went viral and more celebs followed including including Drea de Matteo, Debi Mazar, Chazz Palminteri, The Kid Mero and Nick Turturro.
In the end, it was an average joe named Charlie da Wolf who won the top spot, according to followers’ votes.
UTA clients also include Benedict Cumberbatch, Issa Rae, Jason Sudeikis, Kevin Hart, Paul Rudd, Seth Rogen, Tiffany Haddish, Timothée Chalamet, Lil Nas X, The Kid Laroi and Lizzo, among others.
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May 12, 2022 at 11:02PM
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'New York Nico' Instagram creator signs with Hollywood agency UTA - Page Six
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