Traditionally, the summer is when some of the year’s biggest blockbusters are released in cinemas.
As younger people are off school with acres of free time to fill, the major studios take the opportunity roll out their big-ticket films - which are usually in the genres of action, superhero and sci-fi.
But in the era of increased competition from streaming, getting audiences into cinemas is a bigger challenge than it’s ever been.
The issue was accelerated by the Covid lockdowns, which saw the public become more accustomed than ever to watching content at home.
Some of this year’s major cinema releases, such as The Little Mermaid, The Flash and new instalments of Indiana Jones and Mission: Impossible, have been performing well – but slightly below expectations.
Incidentally, the biggest box office hit of the year so far is the Super Mario Bros. Movie – released in March – currently the only film released in 2023 to cross the $1bn (£760m) mark worldwide.
Barbie and Oppenheimer might have little in common beyond their release date, but it’s worth noting neither of them is a sequel or superhero movie, usually two summer staples.
Studios depend on big hits to keep their bases covered and help fund smaller projects.
The industry will be watching Barbenheimer closely to see how the two movies perform not just this weekend – but for the rest of the summer.
"Hollywood" - Google News
July 21, 2023 at 07:00AM
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Barbie and Oppenheimer: Hollywood faces box office test as 'Barbenheimer' opens - BBC
"Hollywood" - Google News
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